Pop-up stores - a success story in Freiburg city centre

We bring new business models, inspiring space concepts and young companies to Freiburg's city centre! Get in touch with us if you have an idea that needs to be discovered!

A pop-up store is a temporary interim use of a retail shop that offers the opportunity to use centrally located real estate to try out stationary retail in the city centre.

We give creative ideas a boost

The advantages of temporary use for interim users are obvious:

A temporary opportunity to test their business idea, concept or label on the market
Your own financial risk remains manageable
No long-term liabilities are incurred
Test run in the stationary retail trade
Personal contact with interested parties and customers

What interim users should bring with them:

an idea, a label, a business model that is ready for a pop-up store
Public liability insurance (can also be taken out on a monthly basis)
The time to organise the operation of the pop-up store with all temporary users
Openness to further temporary users in the pop-up store
Optional: marketing fee of 200 euros per label for the application

Time frame:

Duration of a pop-up store: 3-4 weeks, max. 3 months
Opening hours (min. 4 days per week, incl. Saturday)

Zwei Frauen in Mänteln, die Bilder im neuen Pop-Up Store The New Italien Wave bewundern

Advantages for property owners

We are always on the lookout for vacant properties that we can use for a pop-up project. Temporary use also has advantages for property owners!

Reduction/covering of running costs due to the vacancy
Revitalisation and upgrading of vacant properties
Rental of commercial space in the city centre at a reduced rent by FWTM or regional players
Inspections with prospective tenants or tradespeople always guaranteed
Making streets more attractive through temporary use
Unbureaucratic realisation

Talk to us

Thorsten Schäfers

Freiburg City Management