IDNTY

Brand and communications agency made in FRBRG

Skyscrapers don't inspire. People do. A lively dialogue, an open-minded mentality, enthusiasm and, of course, nature are just as beneficial. Of course, it also needs figures and results, reveals Frankfurt-based Boris Wahl, who founded the brand and communications agency IDNTY together with Dirk Pinter in 2020, but in addition to the key figures for success, it also needs people, culture and communicative tasks. And these can only be found in this special mix in Freiburg, as the two managing directors of the GmbH affirm.

The agency was founded in the midst of the coronavirus pandemic - the founders were not working from a garage, but from home. The idea was to pool 25 years of agency experience and combine it into a new agency model that works leaner, faster and more service-orientated than conventional agencies. The "entrepreneurial idea" always forms the basis for successful marketing, reports Dirk Pinter, who previously built up and successfully managed companies himself.

From zero to one hundred in one year.

Success proved the vision of a systematised approach to brand positioning and development right and the agency began to grow rapidly. After the end of the coronavirus pandemic, it was possible to work together again and IDNTY moved into its first own premises. It was important to have a location that bundled the qualities of the region, offered good networking and was home to companies that were boldly looking to the future. Getting out of the TEAMS cloud and into life, sitting together, talking, making common cause again and rolling up your sleeves - where better to do this than in the city on the Dreisam, says Dirk Pinter.

If you help others to grow, you can't avoid growing yourself. Three years later, these first premises were also too small and the company moved to the popular site at the goods station. Once again, there was no other option than Freiburg, says Boris Wahl with a smile.